Reviving the Core Intentions of Social Media and Cannabis: A Reflective Guide
admin
October 15, 2024
As we navigate our digitally-saturated lives, I’ve been thinking a lot about the original purposes behind social media and cannabis—two tools that began with such meaningful intentions. Social media promised to connect us on a deeper level, while cannabis has always been about healing and well-being. Somewhere along the line, both seem to have strayed from those roots. Let’s step back and look at where things went wrong and how we can reconnect with the original values behind them.
From Connection to Commercialization
There was a time when platforms like Facebook and Instagram were all about genuine connection. Remember those early days? We used social media to build communities, share real moments, and make authentic connections across the digital world. Now, it feels more like a race for likes, followers, and sponsored content, where ad-driven algorithms dominate, and the human touch gets lost.
Similarly, cannabis has its own deep-rooted history. Once revered for its medicinal benefits, it was part of holistic wellness routines and even spiritual practices. Today, cannabis is still battling the stigma and misinformation that comes from decades of prohibition, and much of its original purpose has been overshadowed by recreational use and commercialization.
Shifting Focus in the Digital and Cannabis Worlds
Social media has morphed into a place where we’re often judged by numbers—how many likes, comments, or shares we get. It’s become less about genuine connection and more about curating a personal brand that’s constantly competing for attention. This change has disconnected us from the original intent of simply engaging with others in a meaningful way.
Cannabis, too, has faced its share of challenges. Between legal battles and cultural misconceptions, its ability to heal and connect people has often been lost in the noise. Even though we’ve made strides in normalizing its use, many people still associate it with negative stereotypes rather than its powerful health benefits.
Reclaiming Authenticity in How We Engage
I believe it’s time to take a step back and start using social media for what it was originally intended: creating real, meaningful connections. It’s less about the number of followers you have and more about the quality of your interactions. By focusing on authentic engagement—whether you’re sharing your day-to-day life or your thoughts on a topic that matters—social media can once again be a place for real human interaction.
When it comes to cannabis, education is key. The more we work to inform others about the true benefits of the plant, the more we can break down the stigma surrounding it. By fostering a culture of understanding, we can shift the conversation and refocus on its ability to heal and connect people, rather than continuing to let misconceptions define it.
My Commitment as a Marketer
As a marketer, whether in the cannabis space or beyond, I’m committed to authenticity, innovation, and connection. For me, marketing is more than just driving engagement or building brand recognition—it’s about creating meaningful impact. No matter the industry, my focus remains on delivering campaigns that are rooted in genuine value, transparency, and trust.
I believe that marketing should be about more than just selling a product or service—it’s about telling a story, creating a connection, and offering something that truly resonates with people. This holds true whether I’m working with cannabis brands, tech startups, or any other sector. It’s about ensuring that each interaction reflects the brand’s core values and speaks to the heart of its audience.
Moving forward, I’m dedicated to continuing this approach across every project I take on. Whether through social media, content strategy, or innovative digital campaigns, my commitment is to stay true to the values of connection, authenticity, and real impact. Because at the end of the day, no matter the industry, people want to connect with brands that feel real—and that’s what I’m here to deliver.
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